The starting price (SP) is the official fixed odds price of each runner at the close of betting.

This is calculated by taking a sample of the fixed odds offered by Licensed Wagering Operators (corporate bookies) and the TAB Fixed Odds on a particular race.

The SP has many uses in betting. It's often referred to in the form guide and future references of the race.

You'll notice we refer to the Starting Price pretty often, particularly when talking about the Early Mail Packages.

I talk about "beating the Starting Price" pretty often.

This just means the odds of the horse are higher when I send you the tips compared to the odds when the race starts. I think you should care about this a lot.

If you're "beating" the Starting Price, it shows you're backing horses before the bookies realise they've made a mistake (they usually correct this mistake when the full-time pro punters back it).

Exploit these mistakes consistently, with a proper staking plan (like we do with the Early Mail packages), and you'll be very hard to beat over the long-term.